The Paradox of Choice

Jenny Gold: The emotional exhaustion from too many choices

From Kaiser Health News

Most all of us have felt the exhaustion of pandemic-era decision-making.

Should I travel to see an elderly relative? Can I see my friends and, if so, is inside OK? Mask or no mask? Test or no test? What day? Which brand? Is it safe to send my child to day care?

Questions that once felt trivial have come to bear the moral weight of a life-or-death choice. So it might help to know (as you’re tossing and turning over whether to cancel your non-refundable vacation) that your struggle has a name: decision fatigue.

In 2004, psychologist Barry Schwartz wrote an influential book called The Paradox of Choice: Why More Is Less. The basic premise is this: Whether picking your favorite ice cream or a new pair of sneakers or a family physician, choice can be a wonderful thing. But too many choices can leave us feeling paralyzed and less satisfied with our decisions in the long run.

And that’s just for the little things.

Faced with a stream of difficult choices about health and safety during a global pandemic, Schwartz suggests, we may experience a unique kind of burnout that could deeply affect our brains and our mental health.

Schwartz, an emeritus professor of psychology at Swarthmore College and a visiting professor at the Haas School of Business at the University of California-Berkeley, has been studying the interactions among psychology, morality, and economics for 50 years. He spoke with KHN’s Jenny Gold about the decision fatigue that so many Americans are feeling two years into the pandemic, and how we can cope. The conversation has been edited for length and clarity.

Q: What is decision fatigue?

We all know that choice is good. That’s part of what it means to be an American. So, if choice is good, then more must be better. It turns out, that’s not true.

Imagine that when you go to the supermarket, not only do you have to choose among 200 kinds of cereal, but you have to choose among 150 kinds of crackers, 300 kinds of soup, 47 kinds of toothpaste, etc. If you really went on your shopping trip with the aim of getting the best of everything, you’d either die of starvation before you finished or die of fatigue. You can’t live your life that way.

When you overwhelm people with options, instead of liberating them, you paralyze them. They can’t pull the trigger. Or, if they do pull the trigger, they are less satisfied, because it’s so easy to imagine that some alternative that they didn’t choose would have been better than the one they did.

Q: How has the pandemic affected our ability to make decisions?

In the immediate aftermath of the pandemic, all the choices that we faced vanished. Restaurants weren’t open, so you didn’t have to decide what to order. Supermarkets weren’t open, or they were too dangerous, so you didn’t have to decide what to buy. All of a sudden your options were restricted.

But, as things eased up, you sort of go back to some version of your previous life, except [with] a whole new set of problems that none of us thought about before.

And the kinds of decisions you’re talking about are extremely high-stakes decisions. Should I see my parents for the holidays and put them at risk? Should I let my kid go to school? Should I have gatherings with friends outside and shiver, or am I willing to risk sitting inside? These are not decisions we’ve had practice with. And having made this decision on Tuesday, you’re faced with it again on Thursday. And, for all you know, everything has changed between Tuesday and Thursday. I think this has created a world that is just impossible for us to negotiate. I don’t know that it’s possible to go to bed with a settled mind.

Q: Can you explain what’s going on in our brains?

When we make choices, we are exercising a muscle. And just as in the gym, when you do reps with weights, your muscles get tired. When this choice-making muscle gets tired, we basically can’t do it anymore.

Q: We’ve heard a lot about more people feeling depressed and anxious during the pandemic. Do you think that decision fatigue is exacerbating mental health issues?

I don’t think that you need decision fatigue to explain the explosion of mental-health problems. But it puts an additional burden on people.

Imagine that you decided that, starting tomorrow, you are going to be thoughtful about every decision you make. OK, you wake up in the morning: Should I get out of bed? Or should I stay in bed for another 15 minutes? Should I brush my teeth, or skip brushing my teeth? Should I get dressed now, or should I get dressed after I’ve had my coffee?

What the pandemic did for a lot of people is to take routine decisions and make them non-routine. And that puts a kind of pressure on us that accumulates over the course of the day, and then here comes tomorrow, and you’re faced with them all again. I don’t see how it could possibly not contribute to stress and anxiety and depression.

Q: As the pandemic wears on, are we getting better at making these decisions? Or does the compounded exhaustion make us worse at gauging the options?

There are two possibilities. One is that we are strengthening our decision-making muscles, which means that we can tolerate more decisions in the course of a day than we used to. Another possibility is that we just adapt to the state of stress and anxiety, and we’re making all kinds of bad decisions.

In principle, it ought to be the case that when you’re confronted with a dramatically new situation, you learn how to make better decisions than you were able to make when it all started. And I don’t doubt that’s true of some people. But I also doubt that it’s true in general, that people are making better decisions than they were when it started.

Q: So what can people do to avoid burnout?

First, simplify your life and follow some rules. And the rules don’t have to be perfect. [For example:] “I am not going to eat indoors in a restaurant, period.” You will miss out on opportunities that might have been quite pleasant, but you’ve taken one decision off the table. And you can do that with respect to a lot of things the way that, when we do our grocery shopping, we buy Cheerios every week. You know, I’m going to think about a lot of the things I buy at the grocery, but I’m not going to think about breakfast.

The second thing you can do is to stop asking yourself, “What’s the best thing I can do?” Instead, ask yourself, “What’s a good enough thing I can do?” What option will lead to good enough results most of the time? I think that takes an enormous amount of pressure off. There’s no guarantee that you won’t make mistakes. We live in an uncertain world. But it’s a lot easier to find good enough than it is to find best.

Jenny Gold is a Kaiser Health News reporter

 jgold@kff.org@JennyAGold

Robert Whitcomb: High anxiety; keeping up with the swells

  We’re all hearing more and more complaints about bad airline service. But then, flying has been miserable for years, except for some of the relatively few folks who can afford business or first class.

Back in the late ‘70s, as Americans started to fly much more, there was a push to deregulate airlines. The idea was that this would encourage more competition that would, in turn, lower prices. And indeed prices fell for a while.

But deregulation also reduced service quality – except for safety. In fact, as unpleasant as these airborne cattle cars have become, flying has until recently been safer than ever, because of technology and heightened security. Now, however, tighter seating might cause a pulmonary-embolism epidemic.

Deregulation also slashed service to smaller cities and, as airlines created giant new hub systems, it got a lot harder to get direct flights to and from mid-size cities. That’s especially where, as at such airports as  Rhode Island's T.F. Green, politicians delayed lengthening runways to please some loud locals.

Meanwhile, the World Wide Web let airlines dump a lot more work on their passengers, who now must deal with an extreme complexity of flight options on their computers. Schedules and pricing, like taxes and much else in America, have become far too complicated. (Read “The Paradox of Choice,’’ by Barry Schwartz.)

When it comes to flying, most Americans are willing sheep as long as they think they can find a cheap flight. But whatever the original aim of deregulation to boost competition, we’re down to four airlines – American, Delta, Southwest and United – controlling 85 percent of domestic flights and in a better position than ever to gouge us, through higher ticket prices and fat new baggage and other fees. The old regulated, orderly and predictable airline system is looking better and better.

The happy valley of “choice’’ via late ’70s deregulation has paradoxically led to fewer choices and much less enjoyable travel. And a lot of us miss such quaint carriers as Mohawk Airlines that could take us to, say, about a dozen cities in upstate New York

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My colleague Froma Harrop has written eloquently about the case in which Manhattanite Thomas Gilbert Jr. allegedly shot to death his father, Thomas Gilbert Sr., after the latter had reportedly tried to cut his subsidy of his troubled son. See: http://www.providencejournal.com/opinion/commentary/20150118-froma-harrop-the-rich-indeed-are-different--and-more-messed-up.ece

What struck me was the pressure that the older Mr. Gilbert apparently felt to keep up with the Joneses of New York’s mercantile aristocracy. Not only was the estate that he reportedly left ($1.6 million) astonishingly paltry for someone in his crowd, with his Beekman Place and East Hampton residences, but he was working seven-day weeks at age 70 to pump up a tiny ($7 million) hedge fund.

And why is it that so many of these people see Wall Street as the only socially acceptable way to make money? Indeed, Thomas Jr. wanted to start a hedge fund himself (even as the giant fees asked by them are increasingly turning off investors). It seems somehow connected with his sense of entitlement.

Then there’s New York House Speaker Sheldon Silver, who’s accused of raking in millions of dollars in illegal referral income for a law firm from rich oncologist Robert Taub in return for Speaker Silver sending state money to Dr. Taub’s cancer center.

The New York Times reported that the exasperated Dr. Taub got Speaker Silver to get his son Jonathan a job because he (according to acquaintances) allegedly was more interested in “playing bass guitar and blogging his right-leaning political views than in finding a permanent job.’’

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The sort of outcome of last Sunday’s Greek elections, in which a leftist, anti-austerity party won, probably couldn’t happen in the U.S. because most poor people don’t bother voting here.

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Winter in the Northeast’s cities may have its attractions (fresher than in the warm weather) but the nearby ocean means that the wind, funneling between the high-rises, often makes us feel colder than we do in Vermont and New Hampshire. There, the dry cold, bright skies and mountains can be exhilarating.

The heart, to me, of this winter joy are Appalachian Mountain Club lodges, with their big fireplaces and smart and friendly people. They give winter a good name that’s hard to find on the dreary streets of Boston, Providence and New York.

Robert Whitcomb  (rwhitcomb51@gmail.com) oversees New England Diary.