Vermont's lucrative image

Burke Mountain from Lyndonville, in Vermont’s Northeast Kingdom

Burke Mountain from Lyndonville, in Vermont’s Northeast Kingdom

“We have helped create the Vermont image as a place where the skies are bluer, people work harder, the land is more fertile, and virtue springs from every brook. The state has made money on that image.’’

— Tom Slayton, then editor of Vermont Life magazine, quoted in the October 1996 issue of Yankee magazine.