Book cover from the 1916 children's novel Christmas Holidays at Merryvale, illustrated by Charles F. Lester
From the The New England Historical Society:
“Generations of New Englanders remember fondly the glorious downtown department stores at Christmas. Those great retail palaces brought magic to the holidays with stunning window displays, conversations on Santa’s lap and walks through enchanted villages.
“The holiday season brought out the best in the great downtown department stores. They were at once arbiters of quality and fashion, makers of dreams, vibrant elements of city life and landmark consumer paradises….
“During the heyday of Downtown Crossing in Boston, carolers serenaded shoppers atop the Filene’s marquee. A giant manger scene loomed above Summer Street at Jordan Marsh and three large gold bells swayed with the Christmas music….”
To read the whole article, hit this link.
